Privacy Policy

1. Introduction

This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website at peakseo-aeo.com (the "Website") or use our services. We are committed to protecting your privacy and handling your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What personal data we collect

We may collect and process the following categories of personal data:

• Contact data: name, email address, telephone number, company name, and country, submitted through our enquiry form or by direct correspondence.
• Business data: your website URL and information you share about your business or visibility goals.
• Technical data: IP address, browser type and version, time zone setting, device information, operating system, and similar information collected automatically when you visit the Website.
• Usage data: information about how you use the Website, including pages visited, time spent, and referring sources.
• Marketing and communications data: your preferences in receiving marketing from us.

3. How we collect your data

We collect personal data through:

• Direct interactions: when you submit an enquiry form, email us, or contact us by other means.
• Automated technologies: as you interact with the Website, we may automatically collect technical and usage data through cookies and similar technologies.
• Third parties: we may receive personal data about you from analytics providers, advertising networks, and search information providers.

4. How we use your data

We use your personal data only where we have a lawful basis to do so. The lawful bases we rely on are:

• Consent: where you have given clear consent to a specific purpose.
• Contract: where processing is necessary to take steps at your request before entering into a contract, or to perform a contract with you.
• Legitimate interests: where processing is necessary for our legitimate business interests, provided your rights do not override those interests.
• Legal obligation: where we need to comply with a legal duty.

We use your data to:

• Respond to enquiries and provide the services you request.
• Manage our relationship with you, including notifying you about changes to our Terms or Privacy Policy.
• Administer and protect our business and the Website.
• Deliver relevant Website content and measure the effectiveness of any advertising we serve.
• Use data analytics to improve the Website, services, marketing, and customer relationships.
• Make suggestions and recommendations to you about services that may be of interest.

5. Cookies

The Website uses cookies and similar technologies to distinguish you from other users, remember your preferences, and analyse Website traffic. Cookies are small text files placed on your device.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the Website may become inaccessible or not function properly.

6. Sharing your data

We do not sell your personal data. We may share your personal data with:

• Service providers who provide IT, system administration, hosting, analytics, and customer support services.
• Professional advisers including lawyers, bankers, auditors, and insurers.
• Government bodies and regulators where required by law.
• Third parties in the event of a sale, merger, or acquisition of any part of our business.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes.

7. International transfers

Where we transfer personal data outside the United Kingdom, we ensure a similar degree of protection is afforded to it by using either countries deemed to provide an adequate level of protection, or specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

8. Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. In some circumstances we may anonymise your personal data so that it can no longer be associated with you, in which case we may use such information without further notice to you.

9. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

10. Your legal rights

Under data protection law, you have rights including:

• Access: the right to request a copy of the personal data we hold about you.
• Rectification: the right to ask us to correct any inaccurate or incomplete data.
• Erasure: the right to ask us to delete your personal data in certain circumstances.
• Restriction: the right to ask us to restrict processing of your personal data.
• Portability: the right to ask that we transfer the data you provided to another organisation, or to you, in certain circumstances.
• Objection: the right to object to processing of your personal data where we are relying on legitimate interests.
• Withdraw consent: where we are relying on consent to process your personal data, you have the right to withdraw it at any time.

You will not have to pay a fee to access your personal data or to exercise any of the other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.

11. How to contact us

If you have any questions about this Privacy Policy or our privacy practices, or wish to exercise any of your rights, please contact us in writing at our registered office:

Universal Data Group Ltd, 75 Shelton Street, London, WC2H 9JQ

12. Complaints

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically to stay informed about how we are protecting your personal data.